06/10/2011

Audience Reasearch on College Magazine

I asked ten people to fill in the below questionnaire, therefore helping me to find out the appropriate information for when i design the college magazine. 70% of students would not pay for a college magazine with 60% admitting they do not read any type of magazine. The majority of people also declared their disinterest in reading a college magazine online, preferring to stay with the more traditional papaer issue. A wide variety of music was the result and many people also claimed to have no interest in sport; these 2 questions would help in choosing what to include in the magazine. 7 people said they would be interested in reading about music, 2 preferred cars and the other chose fashion respectively. The questionees would buy the mag monthly, especially if there were discounts included to theme parks and fast food restaurants, They also said they would be more interested in a general theme of comedy, with a hint of music, fashion and college info. Despite this research i feel that the results are not helpful as only a small ammount completed the questionnaire. Also the majority were female, therefore i would choose to do more research.

Questionnaire

1)      Would you pay for a college magazine ?
No  x 7 , Yes x 3

2)      Do you read magazines if so which ones ?
No x 6 , Yes x 4 – Kerrang , OK , Mens Health, Nuts

3)      Would you read a college magazine ?
No x 6 , Yes x 4

4)      Would you read the magazine online ?
No x 8, Yes x2

5)      What kind of music do you like ?
Variety x5 , Rap x3, Rock x1 , Other x1

6)      Do you have an interest in sports ?
No x7, Yes x3

7)      What kind of articles would you be interested in ?
Music x7, Cars x2, Fashion x1

8)      How often should the magazine come out ?
Monthly x8, Weekly x2

9)      What discounts would attract you to the magazine ?
Theme parks x5, Cinema x2, Fast food x2, Morrisons x1

10)   What sort of the theme would you like ?
Comedy x 4, Music x3, Fashion x2, College info x1

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